Don't forget the Duracell batteries

Duracell batteries have become a household name throughout the decades, and in today's hi-tech world few people could live without them.

After 35 years, the product is still going strong - but who would have thought that a cuddly pink bunny would have helped the company stay brand market leaders?

A clever marketing campaign in the United States introduced the Duracell Drumming Bunny to the world in 1973, and he has fronted their campaigns every since. He was part of a group of drum-banging pink bunnies and, powered by the long-lasting Duracell battery, he drummed louder and longer than the rest.

As a top advertising icon of the 20th century, the Duracell Bunny has drummed his way into marketing's hall of fame.

However, technology moves on, and the cuddly cutie now fronts the campaign as a Power Bunny for Duracell's most powerful alkaline batteries ever - Duracell Ultra AA/AAA.

These super-charged batteries are perfect for today's bewildering array of gadgets, including remote control units, digital cameras, MP3 players and motorised toys.

Remember, it's important not to mix batteries of different capacity in one device.

Duracell are conscious of the environment and, as part of the EU Battery Directive, will pay for used batteries to be collected and recycled according to the battery collection system in your area.

Whether in the guise of Duracell Ultra Plus, Rechargeable, Alkaline, Photo and Torches, thanks to the famous Drumming Bunny, Duracell batteries will go on banging the drum for new technology throughout the 21st century and beyond.

Duracell batteries - http://www.duracelldirect.co.uk