New measures to end the blight of nuisance calls have come into force across the UK.

People will now be given the choice to ‘opt in’ to receiving such calls, which could be about personal injury claims or PPI.

Cold calls offering to settle personal injury claims or sell payment protection insurance will be banned if the claimant has not chosen to opt in to receive them.

Previously, people had to ‘opt out’ by registering in advance or withdrawing their consent while on the call.