July 24, 2007
MILLIONS of people will join in the fun at Live at Loch Lomond - from the comfort of their armchairs.
Around 3.5m viewers will tune into the action courtesy of Channel 4 youth show T4.
The hit magazine programme will visit the Balloch festival as part of its summer UK tour.
The crew will park their double decker bus at the site for the whole event, interviewing bands, DJs and music lovers.
Revellers will also get the chance to take part in their Master of the Music-Verse competition.
The footage will be shown on their weekday morning slots, and promoters say the small screen spotlight will raise the profile of the fledgling fest.
Organiser Ricky Magowan said: “We’re absolutely thrilled that T4 have chosen to broadcast from our inaugural event.
“The T4 team is covering established festivals like V, T in the Park, Ibiza Rocks, Global Gathering and Latitude, and we are delighted that they have chosen to produce their show from Live at Loch Lomond.”
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