Kings Barbers is packed – sometimes there can be 20 or more youngsters waiting.

The boys sit on the benches on their phones as music blares around them. They can be waiting up to four hours and almost universally for the same thing: a skin fade.

They’re all the rage, says barber shop owner Joanne Woods – and they’re the reason she credits for her staff being kept busy in their 18 months of business and for winning three awards in a week.

The shop, on Melfort Avenue, Clydebank, won Best Barber Shop and Best New Business in the British Hair and Beauty Awards last month. They also won best barbers for Dumbartonshire at Scotland’s Business Awards.

Joanne has been in the hair business for 14 years but has been a barber for seven of those, going from running the business herself to having four staff to meet demand.

She’s already planning to expand and credits perfecting skin fades to a 20-minute job, where it might normally take 45. And it has to be done weekly to keep the effect, ensuring a steady stream of custom.

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She said: “It’s insane. I reckon that’s why we’re so busy.

“They’re the latest fad. We’re giving young people what they want. Once you get a skin fade, it’s so, so addictive.

“I think we just hit the right part of the market at the right time.

“We just all have a laugh in here. We try to have the latest music – the shop is quite trendy. There’s no customers over 50 – it’s all young boys.

“Sometimes the waiting time can be four hours, but the boys seem fine with that.”

Joanne admitted a larger space and second location would help them accommodate new customers – because they’re so busy at the moment there’s almost no room.

The shop is decorated with big, free-style graffiti by a friend of Joanne’s, artist Khush, and she said that helps attract the lads too.

Kieran Conlin, who has been training in his first hair job with Kings since he finished college, said: “Joanne has trained me up from nothing. It feels like hanging about with your pals here.”

Joanne added: “Young guys are cool – they don’t give you much hassle. It’s just the vibe here. It doesn’t really feel like work.

“We always leave work properly buzzing.”