PEOPLE in Dumbarton and the Vale are being urged to keep it local for days out this summer to help boost the tourism industry’s recovery.

Tourism body VisitScotland has launched its “Now Is Your Time” campaign, highlighting new places to explore and showcasing the best of Scotland.

And with the school holidays in the area now well under way, residents are being encouraged to explore what brings tourists from all over the world to Loch Lomond, the Trossachs, Dunbartonshire and the wider Argyll and the Isles area.

The tourism sector has been devastated by the pandemic, subsequent lockdowns and travel restrictions.

Domestic tourism remains one of the industry’s most valuable markets in Scotland, particularly with international travel now a fraction of what it was before Covid.

David Adams McGilp, regional director of VisitScotland, said:“The Covid-19 pandemic has had a devastating impact on the industry and we all have a part to play in helping it recover.

“With the first part of this new campaign we hope to share just some of these experiences and encourage people across the region to get out and explore all the wonderful attractions and locations that we have on our doorstep.

“Dunbartonshire is home to some fantastic days out that suit all ages and interests, and now is the time to get out and enjoy them.

“The Scottish tourism and events industry need the support of people living in Scotland – we’re asking everyone to support tourism by taking days out and considering a staycation. 

“A day out can be anything from visiting an attraction, enjoying a meal with family and friends or exploring a new location.

“VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish now and in the future. 

“We’ll continue to work with, and support, businesses to ensure we rebuild this vital part of Scotland’s economy.”

Tourism is estimated to be worth more than £11.5 billion to the Scottish economy, supporting one in 12 jobs.

It’s estimated that pre-Covid, Scots made an average of 140.8 million day trips a year to desinations within their own country.